Icosystem applies its expertise in complex adaptive systems to identify opportunities in an economic network and design strategies that have a high probability of realizing those opportunities. Complex adaptive systems encompass biological systems as well as many business systems.

Icosystem views a market as a commercial ecosystem consisting of consumers and competing businesses - a number of agents playing different roles according to a variety of rules. The behavior of customers and competitors, as well as the impact of environmental conditions, all have a significant impact on the success and trajectory of an individual organization. Icosystem applies its core capabilities in key components of complexity science to create reality-based models that can easily be manipulated and reconfigured to explore changing scenarios and analyze the impact of various strategies.

Icosystem's application of its core technology typically consists of three phases:

• Replication: Through agent-based modeling, Icosystem creates a model of a particular business environment that closely mirrors the real world.
• Exploration: Once the model is built, Icosystem explores multiple combinations of strategic levers and actions, identifying those that appear to lead to the desired results.
• Exploitation: After a range of strategic options is identified, Icosystem conducts robustness analysis exploring how the outcomes of these solutions may be impacted by changes in the business ecosystem.